A distinctive feature of the curriculum is the integration of Business Challenge Projects, delivered in partnership with leading employers. These projects bring learning to life through real-world industrial challenges.
These projects are frequently evolving, past and present examples include:
The JCB Academy enjoys a long-standing partnership with Harper Adams University, which plays a key role in the Year 9 learner journey. At the very start of the academic year, learners take part in a three-day, two-night residential at Harper Adams, where they are introduced to the Harper Challenge—a dynamic and engaging project designed to build essential skills from day one.
During the challenge, learners work in teams using LEGO Technic to explore key engineering principles. The experience focuses on:
This immersive experience not only strengthens technical knowledge but also helps learners develop the professional behaviours and confidence that underpin success at The JCB Academy.
Learners use CAD/CAM to design and manufacture F1-inspired model racing cars, developing key knowledge in aerodynamics, mechanisms, and digital manufacturing. The challenge concludes with a competitive race to crown the winning design. In 2025, Aston Martin F1 and Carfulan Group hosted the event, offering unforgettable tours and expert feedback during the final presentations.
Toyota – Lean manufacturing exercises, including engine rebuilds and remote-controlled car assemblies (ongoing since 2010)
Bosch Rexroth (post 16) – Analysis of the hydraulic systems used on the London Eye, culminating in expert presentations and a site visit to see the system in action
All learners are required to formally present their project outcomes, with the most outstanding work showcased to panels of company directors. These experiences develop confidence, communication, and problem-solving skills in a professional context.
Rolls-Royce – Engineering design challenges focused on innovation in aerospace and sustainability
National Grid – Projects exploring energy infrastructure, grid resilience, and the future of renewable energy
JCB – Product development tasks that mirror real engineering and manufacturing processes, including CAD design and prototyping
Merlin Entertainments (Alton Towers) – Creative engineering challenges related to theme park ride design and safety systems
Continental Engineering Services – Automotive systems analysis and problem-solving tasks linked to real-world vehicle technologies